![]() The building was inaugurated in 1965 and refurbished in 20. Rolex Acacias headquarters in Geneva Rolex Acacias headquarters in Geneva It is in this building that Rolex’s developing, marketing, research, and communications take place, however, some production also takes place here. The reason is that this building serves as the headquarters for Rolex, and it is also where all the senior executives are. The most iconic and probably well-known Rolex facility is the one located in Les Acacias. Rolex Les Acacias: the most iconic facility.Chêne-Bourg: located to the northeast of Plan-Les-Ouates.Plan-Les-Ouates: The Central Laboratory, Case Making, A Gold Foundry.Les Acacias: situated across the Arve River from Geneva.Rolex has four factories from which they manufacture all the parts for their watches as well as manage their operations. The only parts that Rolex does not manufacture themselves are the hands and sapphire crystals. One of which was the company that previously manufactured Rolex’s movements. In Rolex’s constant pursuit of moving everything in-house, they have acquired numerous companies that were previously external companies to Rolex. This is to allow them to gain full control over the production chain. Remember that Rolex is a watch company that makes essentially each and every part of its watches. ![]() Rolex produces about a million watches per year, and with such a huge production, you need enormous and well-planned facilities.īut as a matter of fact, Rolex does not just have one factory where they produce its watches. The new company was registered in 1920 as ” Montres Rolex SA”, which eventually became Rolex SA. Ltd. in 1915.įollowing World War 1, Rolex moved its operations to Geneva, Switzerland in order to avoid heavy taxation which was a result of poor post-war Great Britain. Rolex was originally founded in 1905 by Wilsdorf and Davis and started out in London, Great Britain, but the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Rolex SA is, as the two letters after the name suggest, a Switzerland-registered company, more specifically based in Geneva. On the dial, you will find the small yet important print ”Swiss Made” ![]() This can be seen by the small printing at the bottom of each Rolex dial, as well as most other swiss-made watches. Like most luxury watch companies, Rolex manufactures its watches in Switzerland. ![]()
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